Tartan is arguably the most iconic symbol of Great Britain. Once confined to kilts and plaids, this historic pattern has transcended its origins, resurfacing as a trendsetter on the fashion scene. This Scottish classic brings with it a taste of heritage, rebellion, and serious fashion flair.Tomorrow.events believes the re-emergence of the tartan trend on the runway will be a prevailing force in the fashion industry in the foreseeable future.
Tartans & Plaids
Tartan refers specifically to a pattern associated with Scottish clans and heritage, whereas plaid is a broader term that can refer to any fabric with a criss crossed pattern, including tartan. In short, tartan is a type of plaid, but not all plaids are tartans. Tartan patterns can vary widely in terms of color, size, and complexity, but they all share the characteristic intersecting bands.
A Quick Trip Down Memory Lane
Clan Associations and Military Influence
Dating back centuries, tartan’s association with Scottish clans is particularly notable. Tartan patterns were used to differentiate between different clans, and each pattern was unique to a specific family or group. These clan tartans became a symbol of identity and heritage.
A ban was imposed on the public wearing the pattern in 1756 that remained in force for 35 years. However in the 19th century it started gaining its popularity beyond Scotland. The British military adopted it for their Scottish regiments, further increasing its exposure and association with Scottish heritage.
Royal Endorsement
In the 19th century, tartan received a significant boost when it gained favor with the British royal family. Queen Victoria’s fascination with Scotland and her regular visits to Balmoral Castle popularized the fabric even more. The royal endorsement further solidified its status as a fashionable and desirable pattern. The iconic Princess Diana often included this versatile print in her outfits.
Tartan Revival and Fashion Adaptation
Tartan experienced a revival in the late 20th century, thanks to the fashion industry’s embrace of heritage and nostalgia. Designers like Vivienne Westwood and Alexander McQueen incorporated it into their collections, bringing a modern and edgy twist to the traditional pattern.
Godmother of Punk and Tartan
Westwood, who was lauded as the “Godmother of Punk,” became synonymous with punk-inspired tartan designs.
There are 13 tartans registered by Vivienne Westwood at the Scottish Register of Tartan. One of them is Gordon Pink, in which Naomi Campbell had her infamous fall during the show in 1993. Other creations by her include MacStone, MacAndreas and Bruce of Kinnaird.
The Burberry Check
Burberry designed its own tartan-check pattern called the Burberry Check. It is now one of the most widely recognized registered trademarks. Now a symbol of British luxury fashion, the iconic Burberry trench coat was invented during the first World War and featured the Burberry Check for the first time in its lining.
Tartan Takes Center Stage
Fast forward to today, and tartan is ruling the runways like a boss! Kilts, coats, dresses, trousers, and accessories – you name it, tartan’s got it covered. The fashion world has fallen in love with this timeless pattern all over again, giving it a modern twist and making it a must-have in our wardrobes.
Why Tartan is Back and Bolder Than Ever!
Heritage with a Hip Twist
Tartan brings a strong sense of heritage and tradition to the fashion scene. Designers are paying homage to Scotland’s cultural legacy by incorporating this pattern into their creations. It’s like wearing a fashionable piece of history that instantly connects us to our roots. How cool is that?
Rebellious Vibes
Tartan has always had a bit of a rebellious streak, and it’s making a comeback as the ultimate symbol of counterculture. It’s edgy, it’s bold, and it screams individuality. So, if you’re feeling like a fashion rebel, tartan is your go-to choice.
Versatility Rocks
One of the best things about tartan is that it can work on any look on any occasion. It’s like a chameleon, effortlessly blending into various styles. Whether it’s a chic dress, a casual pair of trousers, or an accessory this pattern adds that pop of personality that turns heads.
Eco-Friendly Fashion
With sustainability on the rise, tartan is winning extra points. It’s a fabric that stands the test of time. By choosing it you’re not just stylish, but also conscious of the environment. Slow fashion lovers, rejoice!
On the Runways
Thom Browne registered a proprietary tartan in the official Scottish register in 2006. He has used it in various collections over the years. In 2022 he launched his dedicated collection during the New York Fashion Week. It featured oversized tweed coats, (some with excessive stripes). In some pieces he also added cashmere.
Burberry’s new designer Daniel Lee used yellow, blue, purple and gold hues in the iconic pattern.
This trending pattern was also prominent in Italian fashion house Etro’s winter collection during Milan Fashion Week.
Luxury fashion brand Adeam also incorporated this pattern with a creative twist in its grunge inspired fall/winter 2023-24 collection.
Fashion designer Andreas Kronthaler paid tribute to his late wife Vivienne Westwood. Westwood passed away in December 2022. Tartan was a prerequisite at the Andreas Kronthaler for Vivienne Westwood fall/winter 2023-24 show.
It was also visible at the Saint Laurent fall/winter 2023-24 runway. Creative Director Anthony Vaccarello elegantly incorporated capes, coats and skirts in his collection.
How to Style
Tartan is a versatile pattern that can be dressed up or down depending on the occasion. You can experiment with different combinations and find a style that suits your personality and the winter mood.
Scarves
One of the easiest ways to incorporate it into your winter wardrobe is through scarves. Opt for a large, cozy tartan scarf in traditional colors like red, green, or navy blue.
Coats or Jackets
Invest in a tartan coat or jacket for a bold fashion statement, such as the Royal Stewart or Black Watch. Pair it with solid-colors to let the pattern stand out.
Skirts or Trousers
For a classic look, pair a tartan skirt with a solid-colored sweater or blouse. You can also go for trousers and pair them with a neutral-colored top. This combination will create a balanced and stylish winter outfit.
Accessories
You can incorporate tartan into your winter accessories. Look for hats, gloves, socks or even handbags to add a pop of pattern to your overall look. Pair with simple outfits and let the accessory become the focal point.
Due to the versatility of this pattern, you can hardly go wrong while trying different ways of styling.
In conclusion, tartan is back in action, and it’s hotter than ever! From Scottish clans to global runways, this pattern has proven its timeless charm. It’s all about heritage, rebellion, versatility, and sustainability. Tomorrow.events believes tartan is here to stay, embracing modern designs while staying true to its roots. So, rock that tartan jacket or slip into a trendy tartan dress – this fashion revival is turning heads and making a statement.
