Each new season brings forth a dominant color that captures the attention of the industry. This time, it’s evident that red will play a significant role in the upcoming fall and winter trends. The Pantone Color of the Year also belongs to the family of red! While certain designers might incorporate a swift burst of this passionate hue into their creations, others drape their models in swathes of red fabric. Tomorrow.events predicts that this color will become increasingly prominent, so be prepared to encounter it frequently. Before we take a dive into the fierceness of Red, lets explore the color of the year!

Red’s Reign: Viva Magenta as the Color of the Year

The Color of the Year is Viva Magenta, a shade from the red family. Pantone’s Viva Magenta 18-1750 is nature-rooted and expresses new strength. It’s brave, fearless, and pulsating, promoting joy and optimism. This animated red encourages self-expression and experimentation. Viva Magenta welcomes all with its rebellious spirit, being audacious, witty, and inclusive. In its 24th year of picking the yearly color, Pantone Institute factored in challenges like COVID-19 and how they shaped the 2023 color choice. A division of Pantone, the Color Institute highlights runway colors, predicts global trends, and advises businesses on colors for products and branding. Working with global brands, they use trends and expertise to infuse color’s emotional impact into design strategies.

Get ready to rock the color of the year! But hey, don’t stress if magenta is MIA – bold red has your back. Fashion houses might not always go for the precise hue, but they’re all about that fierce and lively RED! 

Red Hot Trend Ignites the Fashion Scene

Red has surged in the fashion world this season, making a strong impact on global runways. Designers including Sandy Liang, PatBo, Silvia Tcherrasi, and Alejandro Alonso Rojas embraced this fiery hue. It’s evident that red will dominate in Fall and Winter. Whether in sleek suits at Ferragamo or refined coats and gloves at The Row, red has graced fashion shows widely, projected as a major trend this season.

Red Rules the Runways as the Color of the Year

In the Autumn-Winter 2023/2024, the four Fashion Weeks unveiled a daring and inventive color spectrum that transcends temporal, spatial, and identity constraints. Across New York, London, Milan, and Paris, the runways displayed a rich array of hues, providing abundant choices to craft stylish ensembles for the season. A shared dedication to creativity and fashion united them all, as did the predominant presence of the color of the year in its many shades—undeniably, red!

Italian fashion designer Alberta Ferretti is famous for her designs that showcase intricate twisting, tucking, and draping techniques. She skillfully employed this shade of red on fabrics, including timeless plaid and luxurious devoré velvet. Known for her elegant and romantic designs, Ferretti’s use of this color adds depth and allure to her creations.

Established in 2014 by its namesake founder, Sandy Liang is a fashion brand located in New York City. Renowned for its designs that draw inspiration from nostalgia, girlhood, and the grandmothers of Chinatown, the label seamlessly integrated a spectrum of shades from the color of the year into its fall/winter 2023/2024 collection.

Presented at Paris Fashion Week, Alexander McQueen unveiled its Fall/Winter 2023 collection titled “Anatomy.” This collection delves into the realms of human anatomy, fashion’s anatomy, and the intricacies of flowers. With fashion and floral elements taking center stage, the collection also prominently featured the color of the year, red, in all its magnificent splendor.

The Swiss luxury brand Bally showcased outerwear in vibrant magenta hues. Examples include a vinyl trench coat cinched at the waist with a triple belt. Another option was a furry coat worn with patent leather sandals, creating bold and sophisticated looks. The presentation also featured stunning handbags and gorgeous shoes, all adorned in various shades of the color of the year.

During Milan Fashion Week, the Italian fashion house Ermanno Scervino amazed us with their Autumn/Winter 2023-24 collection, showcasing a range of innovative and sophisticated coats. Notably, the collection included a dark red leather trench coat paired with cuissardes boots. Additionally, there was a shearling coat in the same dark red hue, elegantly worn with tone-on-tone lingerie. These combinations created bold, sensual looks in the color of the year. They captured attention and exuded a strong personality.

At New York Fashion Week, Michael Kors’ runway showcased the color of the year with glitz and glamor. The collection highlighted signature double-face cashmere outerwear, bold double-breasted suit jackets, and soft knit dresses with fluid bell sleeves.

This season, red truly embodies desire, courtesy of a series of remarkable ensembles by Valentino. The fashion label that introduced Barbie Pink to the world long before it appeared on the silver screen is now championing a fresh hue for the upcoming autumn.

Stella McCartney’s winter 23/24 collection for Paris Fashion Week celebrated her passion for animals and nature. Warm earthy tones dominated the palette, with various shades of red and brown taking center stage. The lineup featured her signature masculine suits with oversized blazers and wide trousers. Notably, this collection introduced corsets, double-breasted jackets paired with midi skirts, and the return of minidresses with asymmetrical cutouts. 

British designer David Koma amplified the allure of passionate red by embellishing mini dresses, tops, and gloves with the Anthurium flower. Notably, his showcase at London Fashion Week featured an all-red set, further accentuating the theme.

In his second exhibition at Ferragamo, young British prodigy Maximilian Davis enhanced the Italian brand’s newly introduced iconic scarlet hue by presenting a wide array of affectionate ensembles. These ranged from trouser suits and cozy teddy coats to the luxurious cocoon-sleeved polo knit showcased here.

During Milan Fashion Week, Dolce&Gabbana unveiled their Fall/Winter collection, which captures the essence of sensuality through the use of passionate red. The collection featured red satin bras and corsets, elegantly combined with matching stockings and extended gloves.

Red Carpet Unveiled: Color of the Year Paints it Red

Cara Delevingne left everyone in awe as she graced the 2023 Oscars wearing an exquisite scarlet gown designed by Elie Saab. The one-shoulder attire boasted a bold thigh-high slit, while a prominent statement bow beautifully complemented the gown’s intricately ruched bodice.

Melissa McCarthy caught everyone’s attention with her distinctive appearance. She was adorned in a striking red gown created by Christian Siriano, showcasing long sleeves, a graceful high neck, and an elegantly layered tulle skirt.

Stepping onto the Met Gala 2023 red carpet, Kylie Jenner was a vision in a sizzling scarlet gown from Haider Ackermann for Jean Paul Gaultier, boasting a single-arm design.

Pedro Pascal elegantly wore an oversized double wool coat in red from Valentino Black Tie, paired with black wool shorts at the Met Gala 2023. He accessorized with a ValenTie featuring a gold metal V detail and completed the look with Fall 2023 Ready-to-Wear collection Valentino Garavani boots.

Salma Hayek illuminated the Met Gala 2023 red carpet in a captivating crimson ensemble by Gucci. Her attire featured a leather corset, sleeves adorned with pearl straps, and an expansive skirt adorned with cascading ruffles and tulle layers, culminating in an elongated train, cinched at the waist with an elegant bow.

Gracefully gracing the Met Gala 2023, Gabrielle Union captured attention in a striking red ensemble by Prada. Her attire showcased a floor-length red maxi dress, elegantly paired with a crocodile-embossed coat that exuded both elegance and allure.

Red Alert: Color of the Year Sets the Racks Ablaze

You will find an array of stunning ensembles in various shades of red at H&M, ready to become essential additions to your wardrobe this year!

Nailed It: A Splash of Red for Your Tips

Tomorrow.events forecasted Vampy Red as the sought-after nail hue for the summer of 2023. Now, for the fall/winter 2023-24, tomorrow.events confidently reaffirms its prediction, with a slight adjustment: encompassing all shades of red this winter. It’s time to let your nails radiate in brilliance!

How to wear the Color of the Year? 

Before we head off, here’s a peek from the experts on how to wear and pair the enigmatic red for the upcoming season! 

Throughout the ages, the color red has consistently stood as a symbol of fashion’s iconic status, embodying passion, vitality, and a fearless spirit. Looking ahead to the fall/winter of 2023-24, Tomorrow.events predicts that this fiery hue will continue to dominate the fashion landscape. Don’t forget to infuse your closet with touches of red to truly embrace the trend and make a bold statement this upcoming season.